Privacy Policy

Last updated: April 2026

1. Overview

This Privacy Policy explains how 40UP (“the Site,” “we,” “us”) collects, uses, and protects information when you use our website. We are committed to keeping your data minimal and your browsing private.

2. Information We Collect

We collect very little information. Here’s what we may process:

  • Server logs — IP address, browser type, referring URL, pages visited, and timestamps. These are standard web server logs retained for security and abuse prevention.
  • Listing content — If you post a listing, we store the information you provide (description, photos, contact details, username).
  • Emails — If you contact us, we store the contents of your email and your email address to respond to your inquiry.
  • Cookies — We may use minimal cookies for basic site functionality (e.g., filter preferences). We do not use advertising or tracking cookies.

3. What We Don’t Collect

  • We do not require accounts or registration to browse
  • We do not collect names, phone numbers, or payment info from visitors
  • We do not use third-party analytics or advertising trackers
  • We do not track you across other websites
  • We do not sell, rent, or share your data with third parties for marketing

4. How We Use Information

Any information we collect is used solely for:

  • Operating and maintaining the Site
  • Displaying listings as submitted by providers
  • Responding to inquiries and support requests
  • Preventing abuse, fraud, and illegal activity
  • Complying with legal obligations and law enforcement requests

5. Data Retention

Server logs are retained for up to 90 days and then deleted. Listing content remains on the Site until removed by the provider or by us. Email correspondence is retained as long as necessary to resolve the inquiry.

6. Data Sharing

We do not sell or share personal data with third parties except in the following circumstances:

  • When required by law, subpoena, or court order
  • When necessary to prevent fraud, abuse, or illegal activity
  • When cooperating with law enforcement investigations

7. Security

We implement reasonable technical and organizational measures to protect data from unauthorized access, alteration, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

8. Third-Party Links

The Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any site you visit.

9. Children’s Privacy

This Site is intended for adults aged 18 and over only. We do not knowingly collect information from anyone under 18. If we learn that we have collected data from a minor, we will delete it immediately.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last updated” date. Continued use of the Site after changes constitutes acceptance of the revised policy.

11. Contact

For questions about this Privacy Policy, contact us at legal@40up.net.

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